Pips 'n' All is a super scrumptious, deliciously versatile Chilli Jam made with pride in Kuaotunu, a beautiful wee place in the Coromandel, New Zealand.

I was tasked with creating a logo with branding that speaks to the jam’s versatility. With a packaging design and supporting assets that playfully show the deliciousness of what’s inside through illustration.

To support the personal touch and homemade care made by the founders and creators the handwritten style of typography is loose and lively with scribbly drawn ingredients.

Like the taste, the colours are simple, but punchy.