The ‘Heineken® Green Zone’ concept is used for brand activations and music events during high-traffic nights in or just before the weekend. ’ The ‘Heineken® Green Zone’ bar attracts a lot of young consumers and their friends. It is youthful, energetic, and sleek.

I was tasked with creating a new branding style for The Green Zone to refresh and reflect this sentiment.

There is a wide range of premium merchandise items to support the ’Heineken® Green Zone’ outlet. They including a range of permanent and non-permanent POS to create a premium, engaging ambiance and drive conversion in the outlet.