Flora is a household trusted brand of spreads which has been a staple of family kitchens since 1964. Over one third of UK kitchens have a tub of Flora in their fridge. Perhaps one of Flora’s most loved and well-known partnerships is as the longest reigning sponsor of The London Marathon from 1996 to 2003 – during which time Paula Radcliffe won the race three times wearing Flora branding.

The brief asked for an in-store campaign with limited-edition packaging and a library of illustrated assets to support the PR Campaign ‘Get towns Active.’ In the lead up to the London Marathon 2022.